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Context / Scope of project
Our client was a very successful private equity firm needing commercial due diligence on a number of building products firms it wanted to merge.
Outcome:
- Client invested in one of the businesses but not all of them.
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What we did:
- Provided focused insight into key market drivers, dynamics and outlook
- Reviewed target’s competitive positioning versus other competitors – competitive advantage
- Reviewed the barriers to entry – cost for a start up and challenges with start up
- Drilled into forecast growth and competitors which were likely to maintain growth share:
- Surveyed customers to understand key purchasing criteria and also ranking of competitors on each of these criteria.
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