PIP has diverse experience in the business of professional sports:

  • Worked in, and consulted to, large and small professional sports organisations including leagues, teams, associations, training facilities and stadiums, in both individually owned, and franchised, environments
  • Maximised profitability by expanding revenue, controlling costs and modernising their strategy

PIP understands the drivers of profitability:

  • Sales: increasing viewership, membership, minimise ‘downtime’ and, importantly, expand peripherals
  • Cost of goods sold (COGS): salaries, transfer fees, merchandise range-planning, global sourcing, promotion and discounting strategies, and buying process best practice
  • Cost of doing business (CODB): event and facilities/stadium management, contractor management, overhead cost reduction, and procurement and usage reduction
  • Funds employed: CAPEX reduction, inventory management

PIP takes a dynamic, and prioritised approach to sports profitability:

  • Understands historic and modern perspectives on gain, prestige and profit
  • Employs a systematic, analytical and quantitative approach to the greater business which leverages data and fact-based analysis to generate implementable insights, strategies and improvements on key issues facing professional sports organisations
  • Seeks to eliminate division and disunity among multiple stakeholders within the organisation
  • Works to agree clearly defined roles and responsibilities for the organization at every level
  • Understands professional sports organisation’s alignment and motivations from board to front-line (i.e. players, stadium labour) through business wiring and promotable traits to create commonly understood and agreed upon vision
  • Introduces and coach professional management and tools that drive sustainable profitability generation

Real-world examples of issues on which PIP has provided thought leadership:

How do we …

  • “ … stay at the forefront of the latest thinking within the game?” CEO, English football club
  • “… maximise the time and money that spectators and visitors spend during their visit?” Director, major international sporting body
  • Overcome the “… fallacy out there that you build venues to their maximum for one game a year?” Former CEO, major australian stadium
  • Get ahead of the “…many teams rely[ing] on hope as a strategy?” CEO, major international multi-sport stadium facility 
  • Adjust for the "...increasing appetite to integrate a digital dimension into the venue experience?” CEO, Australian stadium
  • “... provide a sport that will deliver viewership?” CEO, Non-core Australian Professional League
  • Ensure we don’t become one of “…the majority of clubs face[ing] genuine revenue issues because they are poorly run?” CEO, Core Australian Professional Sports Players Association

View our overall capabilities