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Rapid results in aluminium

An Interview with Otto Bousema

Business Improvement Manager
BHP Billiton Bayside aluminium

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Otto Bousema

What was your involvement with PIP?

BHP Billiton’s Bayside smelter had had average or poor results for many years. Within the group overall it did not have a clear future and the question of whether to divest or close had been examined a number of times. Bayside had done a number of improvement projects with top consulting firms in the past 6 years. Early in 2004 we pulled out those methodologies and formed our own internal project team to drive improvement (The Rhino Team). I was put in charge of that as business improvement manager. By mid-2004 we were stalling and the results were not coming fast enough for our liking. We had heard about PIP and after an initial diagnostic from them decided to bring them on to help us accelerate and increase improvements and, more importantly, make it sustainable.

How were the results?
Extraordinarily results, especially given the challenges we had to face including management changes, pot room A freezing and required slowdown of production towards end of project. Despite all of this we delivered US$18m of validated savings in 9 months with more to come.

The Bayside aluminium smelter

What are the PIPers like?
The PIPers are an extremely dynamic and competent bunch of guys that are giving extraordinary results in challenging conditions. The PIPers made a huge impact on all the people that they worked with in the last 10 months.

What did they leave behind?
PIP left behind great results and a well entrenched process of business improvement.

What were the keys to success of the project?
The caliber of the PIP team, the dedicated improvement team and commitment from management were the keys to the success, along with the PIP methodology: ideas + wiring + Results-Action-Reviews.

What would you recommend to other sites?
Make sure only the stars are on the improvement team from your side
Definitely recommend PIP to other sites, but needs buy-in from management to ensure alignment and be successful.

What impact has this had on Bayside’s reputation within BHPB?
For the first time senior BHPB managers see Bayside as achieving real business improvement without blaming external factors.

How has this changed Baysiders?
Rhino changed the way Baysiders look at the business – people know that they should challenge a bit more, push themselves a bit harder and make stretch target.

Rhino definitely improved Baysiders effectiveness – especially through improved measures, better meeting effectiveness and results focus.

I enjoyed it a lot, learned the most ever about business in the last nine months.

What about ‘BI on the floor’ – the process of putting improvement processes at shopfloor level?
Some great early successes and definitely the way forward…
BI on the floor is the real key to making sure we will be successful in the business to the future because that is where you really mobilize the masses.

How has the experience linked in with BHP Billiton’s internal Operating Excellence structure and methods?
It has given us a tremendous kick start in establishing a culture of improvement in our organization through a great process and excellent results. Now we are training our improvement team in six sigma OE methodology to increase their skill-set even more.

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Rapid, sustainable results

 

Training Tools Index

1. Diagnostics
2. Training Case Studies
3. Functional Training
4. Wiring a business for high performance & continuous improvement
5. The Ideas process to quickly generate thousands of specific improvements
6. Change Management: Managing Major Performance Improvement

 
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